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Nov 2020 WSJ/Vistage survey: After rising for 6 consecutive months, small business confidence dips


  • Optimism about the U.S. economy continues to soften with less than half (49%) of small businesses expecting the economy to improve in the next 12 months, a 4-point decline from October 2020 and 7-point decline from September 2020.

  • The rise in COVID-19 cases is impacting customers for 62% of small and midsize businesses; revenue and profit expectations have diminished as a result.

  • While 60% of small businesses report cash reserves that will carry them 6 months or more, the lack of new economic stimulus is causing small businesses to hold off on expansion plans.

After climbing for six consecutive months, the WSJ/Vistage Small Business CEO Confidence Index declined slightly to reach 87.6 in November 2020. Deepening restrictions and surges in COVID-19 cases have impacted customers and employees for small businesses, which is reflected in declines in nearly all of the key factors that comprise the Index.


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